Why Is Website Performance Important? by Web Design and Hosting

Why Is Website Performance Important?

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If you’ve ever surfed the internet at all, then you know how important website performance is. That’s why it’s so important to get your website optimized and tested to see if it’s running properly. We offer website performance testing services will perform all the necessary tests for your site for free. But what can you do when your web-hosting company won’t let you in on the secret? Call us. We are transparent and ensure that you know what is happening with your website.

For instance, why is the website performance so important? In a nutshell, website performance test reveals how a page functions and reacts during different circumstances. It also helps to test a site’s speed and efficiency. Really, website performance is extremely important since most consumers tend to believe web pages load slowly more often than they really do. So it’s important to ensure your web page is as fast as possible and that visitors experience no delays while your page is loading.

There are numerous optimization tools on the market today, such as Google Analytics, Google Website Optimizer, and Yahoo’s Sitemaps. Google and Yahoo have detailed information about which optimization tools are the most effective, but even if you don’t have any optimization tool installed on your website, these 3 seconds won’t matter. That’s why it’s important to use optimization tools, such as Google’s Keyword Tool and Yahoo’s Sitemap, along with other third-party optimization tools to help gauge your site’s SEO status. These tools will give you a quick snapshot of where your website stands now, allowing you to quickly prioritize and make necessary changes.

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Why You Need a Website For Your Business – The Importance of Websites

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There are so many advantages of owning a website. It is essentially one of the best methods of getting your product or service in front of the right target audience. You will be able to capture the attention of your customers who have yet not discovered about your products and services. This is the major reason why most people nowadays opt to buy services and goods through the use of the World Wide Web. It is truly very important that you have your own website so as to be able to reach out to a larger audience. With all these great advantages however, you might be wondering why you really need a website for your business.

Well, with the 3 factors listed above, you will certainly understand the importance of owning a website. All the mentioned factors are important but among the most important ones are the following: it gives you the opportunity to capture the attention of more potential customers, it gives you the chance to expand your market reach and finally, it allows you to promote your business easily and effectively by using the most effective marketing tools available today such as the Internet. Once you have taken note of these important factors, you will realize that it is indeed very important to own a website because of these 3 factors alone: it allows you to reach out to a larger audience, it allows you to expand your market reach and finally, it allows you to promote your business effectively and easily.

Owning a website is an easy task to accomplish especially if you already have the basic knowledge on computers. All you need to do is to hire a reliable web design company to create a website for you. A good website is vital to your business and its success. It is something that can increase your profit and help you gain more customers. So you need to invest time, effort and money in creating a good website for your business.

Searching Engine Optimizing SEO in 2021

The Importance of SEO in 2021

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The COVID-19 pandemic has rocked the globe. Everything has changed and businesses have had to adapt faster than ever before. The shift to digital marketing has exponentially sped up, with businesses rushing to capitalise on this trend. But why?

Digital Marketing Works

In the past, traditional media like newspaper advertorials, TV ads, radio ads and flyers worked like a charm. But why may they no longer be as effective? If we look at the marketing landscape, the shift to digital marketing has been made predominantly because it is personal. You have an intimate relationship with your customer on their own device, with their own interests, in their own environment, at a time that is convenient to them.

Brands and businesses can form a relationship with their customers as they would if they walked into their business. It also works because streaming platforms like Netflix are rendering normal satellite or cable TV redundant and the ads normally shown on TV remain unseen. Smart cars or cars with hands-free give your customer the freedom to listen to their music using streaming platforms like Apple Music and radio ads remain unheard. And print media, especially with COVID-19, is no longer the primary medium for advertising leaving your health-conscious customers not wanting to handle things that could potentially be a spreader for the deadly virus. Like a newspaper or flyer.

Why SEO is so important?

Search engines are the driving force for customers looking for information. If you are looking for a sneaker special, you’ll search online and instantly see hundreds of stores selling sneakers. So who do you choose to buy from? If you had an infinite amount of time, you’d look at each and every store, but this is not the reality. The reality is that there are two ways in which a customer will visit your site. The first, they know your brand and seek you out by name. Or the latter, the customer does not know of any brands within their search criteria, so they will trust the first few search results and visit those websites. They are seen as trusted references.

So, if you fall outside of the top 5 search rankings, your business may be considered invisible. And if you are on page two or more, you are essentially invisible because very few customers will venture into this territory. But do not worry, we are here to help.

Web Design and Hosting SEO Services Perth

Web Design and Hosting is a leading digital marketing agency offering expert SEO services in Perth. Our SEO consultants are trained to audit your website, identify the aspects that need to be addressed and formulate an SEO strategy to give you the best website rankings and the best results. Grow your business today by signing up to our SEO packages.

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How to write blog posts with effective SEO blog posting in mind

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Are you finding that your website is not getting the traffic it deserves? Have you written some insightful blogs but no one has read them? The reason is almost certainly down to how the blogs have been written, rather than your content. Blog posting is a tricky game, so in this article we’re going to show you how to write a blog post with SEO in mind; seeing you leap up Google’s rankings and enjoy more hits on your website.

Effective SEO blog post for your website. Call Web Design and Hosting for competitive website content.

What is a blog? It is a short article on your website and is a fantastic way to ensure your site is remaining fresh and constantly updated, which is what Google loves to see. That’s not to say you should just be writing irrelevant stories though, you need to make sure they’re topical and of interest to your consumers so pick topics that will either teach your readers, or inform them.

Before you begin hammering away at your keyboard on that topic, take a look at the most effective keywords related to it and your business as this will help with SEO blog posting. Every second of the day Google receives on average 40,000 searches, so you need to ensure your blogs are cutting through that noise and providing keywords that match what your potential customers are searching.

Use a tool such as Keywords Everywhere to track the effectiveness and frequency of your keywords, it can even help you find similar suggestions to ensure you cover every search. Once you have a list of keywords, you will need to incorporate them into the blog title as best as possible (whilst still making sense) and then regularly include them throughout the copy of the text.

Whilst you are including these keywords to appease the google rankings, it is important to remember that you are still writing a blog post that will be read by your visitors, so it has to make sense. Take a look at these 5 SEO copywriting mistakes you should avoid when writing your article.

As mentioned, you want to include your target keyword in the title, as well as in places such as subtitles and the text but also in the URL, image and any META data. Be careful not to just throw them in anywhere though, keyword stuffing (the overuse of a keyword) can in the worst case scenario result in you being temporarily banned in the SERP’s (Search Engine Results Pages)… negating the whole point of this blog post!

When you have your blog written, read back through and see where you could back things like facts up with links to other websites. This helps you to establish yourself as an industry leader to your readers as well as demonstrate to search engines that you know what you’re talking about.

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Alongside great copy, you will need to ensure your website is up to scratch. Not only does google reward a blog post that has good SEO, but it also gives priority to fast websites that Web Design and Hosting had offered. After all, no one likes waiting around for a page to load up.

So if you’re writing great content but it’s just not reaching the people it deserves, take a look at how you write those blog posts. The best blog posts will give your readers an insight into a specific topic, explaining how and why you’re an industry leader, but will also be optimised to reach the front pages of the search engines… seeing more people visit your site.