creating desirable website content

Ultimate Guide to a Great Website Design

Website Design that makes your website great

When it comes to creating a new website or updating your existing website, the design is everything. It is actually critical to your website being a success or not. Yes, it is probably the most important thing after content. You can have the best content but the design puts people off, or you have the best design but your content is irrelevant. It is a synergy that needs to be nurtured in all websites.

What is the difference between website design and development?

A website design is the visual appearance of your website. This is often called a theme or even a skin. This is the makeup of design elements like images, icons, colours, fonts and layout. Website development is the construction of the site. It makes use of different languages of code. They often make use of HTML, PHP, CSS, Javascript and more. A web developer will take the design of the site and turn it into a functional website. There are many ways to develop a site but some of the most popular methods make use of a CMS (Content Management System). Here is a list of some of the popular CMS systems:

  • WordPress
  • WIX
  • Shopify
  • Drupal
  • Joomla
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What makes a great design?

A great website design meets the website objective while maintaining the user experience. User experience is the most important factor that determines if a design is great or not. What does this mean? It is the experience that the user has with your site. A positive user experience means that the user stays on your page longer, engages with your website, the website works on all devices and most importantly, your conversions are being made. There is a basic format that websites follow but the ultimate design should be unique to your business.

What is the purpose of your website?

Every website has a purpose or an objective to meet. What is yours? For example, if you are selling products, your website design will be designed around this and every element, colour and layout will be geared to get as many sales as possible. But if your website has the purpose of informing people of your services, the design will be laid out in a manner that the information is presented clearly and all elements are there to support the purpose of conveying the information across to the user. Every designer should ask what the website objectives are to ensure that the design complements the objectives.

Are you designing for conversions or website traffic?

A website can have the purpose of generating traffic. These types of sites are generally blogs or information websites. Why would they want traffic more than conversions? Well, users landing on the website and consuming the information is the conversion for them. They want to generate as much awareness to the brand or the information added. This may primarily be driven by advertising opportunities. If you are designing for conversions, this would for companies or brands that need to generate business or leads through the website. The design will then have several CTA’s (call to action) throughout the design. It would be things like buttons saying “call now”, “get a quote”, “find out more”. Things like contact forms will also be incorporated to make sure that the leads are being driven. So what are you designing for?

How does design impact website performance?

In 2021, Google has released an update to their algorithms that rank websites in their search results. One of the major updates is the prioritisation of website performance. This is why designers now need to have a role or understanding of how websites are developed. Websites that require a large amount of imagery in the design generally see lower performance to those with less images. Other things that reduce a website’s performance is the need for too many Google fonts, external calls to third-party services, fancy elements that requires a lot of Javascript and even the need to incorporate many queries like having several blog posts feature on the home page. Designers and developers need to work together to ensure that your website design and performance are both great.

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Why is performance so important?

Every website should have the aspiration of ranking in Google Search Results. This is because Google is the most used method for people looking for information. In the old days, it would be the exercise of looking the information up in an encyclopedia or a phone book. Now, people just Google it. In fact, it has become a colloquial term that is used in most people’s vocabulary. To generate website traffic, it is a free but critical way to generate traffic. Without organic Google rankings, you need to invest money into advertising. This process of getting your website ranking on Google is called Search Engine Optimisation. Content is always king when it comes to SEO, but in June 2021 Google prioritised website performance after content to rank websites. Ideally, your website needs to load within 4 seconds, 2 seconds being the target on both desktop and mobile devices. It is important to make sure that your website is performing at its best to get the site ranked.

How to make a great website design

Considering everything mentioned above, here is how to make a great website design. If you follow these guidelines, you will be on your way to having one of the best websites around and stand out from the crowd.

  • Determine what you are designing for. Traffic or conversion
  • Make sure that your design looks good on desktop and mobile phones
  • Follow a simple layout. This will generally be header, content, footer
  • Use elements that simplify the visual aesthetics. These are elements like icons, images, colours and buttons.
  • Make sure that you have enough CTA’s but not too many. It is a balancing act and some trial and error is needed
  • Your content must be clear and easy to read. Don’t use difficult-to-read fonts. Space out your paragraphs and headings.
  • Use striking layouts. You can use columns to create a visually pleasing layout. Mix up single, double and more columns to liven up the design and avoid static or boring layouts.

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If you need a great design, speak to us at Web Design and Hosting Perth. Our team of designers and developers will give you a professional website design with the best performance to meet your unique objectives.

Is Your Website Ready For Google Rankings?

Is Your Website Ready For Google Rankings?

Website ranking depends on a lot of different factors. Many people often assume that it is the amount of traffic that their website receives that helps to determine whether or not it is ranked highly. The truth however is that there are many other factors that play a role in website ranking. Here we will go through some of them and what you need to do if you want to ensure that your website is ranked highly. When I say ‘if’ I mean that you should be looking into these different factors asap!

If your website is new or not ranked well with the major search engines like Google, then you need to start submitting your site to the various search directories. These directories allow people who are searching for specific information to get an automatic list of links that point back to your website. The better the quality of the links that you have, the higher the rankings you will receive.

Another important factor to keep in mind when you are dealing with rankings is to make sure that your website is search engine friendly. SEO (Search Engine Optimization) is something that you must invest in if you want your site to perform well. This is the process of optimizing your website in such a way that it will rank favorably within the various search engines for particular keywords or key phrases. There are many different aspects to this process, but the most important thing to do is to invest the time in doing it right.

Another thing that will play a big role in how your site ranks is how the search engines like your website to be categorised. For example, some search engines like Google use’similar contents’ to indicate that your site is well structured and well designed. This means that your site will have a much better chance of being ranked high up the rankings as opposed to a site that is not well structured.

Finally, is your website ready for Google rankings? If you don’t have any traffic coming into your site then you are not going to be able to achieve success with SEO. Therefore, it is absolutely essential that you have a method in place that will help you generate some traffic. The best way to do this is to join some forums or groups online, and start communicating with people who have the same business interests as you.

It may seem like a daunting task to you, but you will be surprised how easy it can be to make your website as successful as possible. There are plenty of reasons why your website should be ranked highly within the major search engines, and if you use the right methods you can achieve amazing results! Remember that you must have a method in place that will help you generate traffic in order for your website to rank well. Then, once you do achieve some results, you will be able to sit back and enjoy the results.

Read blog What is Website Hosting by Web Design and Hosting

What is Website Hosting?

What is website hosting? When you visit a party, no matter how much you drink, there’s always a free host there to set up your website. That host is your web host, like a party host provides a location for everyone to set up their own site so that everyone can enjoy it. If you’ve never guessed, in this article, you’ll learn about the many different kinds of web hosting services, discuss some of the benefits of choosing the right host, and clarify why choosing the wrong one really matters to your online business.

There are two kinds of hosting: shared and dedicated. Shared hosting is when numerous websites share one server. You may have heard about “vPS,” or virtual private servers, which are also a type of shared hosting. With vPS, you can create your own virtual private servers within a single physical server and can completely separate your files from those of your guests.

Some small businesses choose a dedicated hosting provider. This type of provider is perfect for small businesses that want to own their own server but do not have the money to purchase their own hardware or do not have the IT background to understand the intricacies of operating, maintaining, managing, and installing servers on their own. The costs associated with a dedicated server are typically much higher than shared ones, but it is entirely up to the client to determine whether they are comfortable spending the kind of money needed to host their own site. For the typical small business, managed web hosts is the most cost-effective option. These providers are owned and operated by a web hosting company that specializes in offering high-quality, reliable service at an affordable price.

Managed hosting providers have several advantages. They typically offer the highest rate per disk space and the fastest connection speeds available. They also provide all the necessary tools to ensure that websites are properly maintained and hosted on high quality servers. Finally, they have professional staff available to handle any issues that might arise over the course of your website’s life.

Web hosting refers to the act of hosting web pages on a specific server. The web host acts as a middleman between the website and the customer, passing messages from the customer to the web server in order for the page to be displayed and viewed on a visitor’s browser. This role is often referred to as “logical web hosting.” In simple terms, this means that the web host acts as a gateway to the Internet, allowing anyone to view your website files. This functionality is needed because if you were to attempt to upload your own files to the Internet you would realize very quickly that your computer is too old and/or underpowered to handle such a task.

There are many different types of hosting options available, but in order for you to choose a hosting option that best fits your business needs, you must learn more about each type of service and what features it provides. To find the best hosting option for you, the best place to look is online. There you will be able to review different types of services as well as read reviews written by other webmasters who have used these services in the past.

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Is Your Website Converting Leads to Sales?

If you are interested in Internet marketing, you probably have come across the term “Conversion Rates”. You may not be familiar with this term though. This term is often used in the context of Internet marketing and it basically means the percentage of visitor hits or impressions to sales made. The higher the conversion rates are on your site, the better you will do in terms of revenue.

There are many reasons why your pages might be not converting visitors to sales. In fact, there could be several reasons. You may not have well-defined action items. You may not have clear call-to-action elements. It may simply be that you are not giving your visitors enough information to make them want to buy.

Let us take a look at some examples to identify what actions you need to provide visitors to your site for conversion. When somebody lands on your page from a search engine, the first action you take is to show them the result. You might then ask them to click on a link or perform some other action. However, you would most likely want these visitors to convert to customers.

The action you take when visitors come to your website is very important. You need to first of all make sure that you have clear cut instructions on what you want them to do. If you don’t give them clear instructions on what action to take, you won’t be successful in turning them into customers. For example, if you are trying to sell a service such as web hosting, you might want to provide a link that directs them to a landing page or screen where they can read more about what you are offering.

A landing page is simply one that has information that helps your visitor to make an informed decision. We call this landing page an instruction page. You must ensure that your visitors are able to understand the purpose of this landing page before they can proceed to the ‘to do’ part of your sales process. You might for example want to provide a caption on the screen that lets the customer know that they can get additional information from you if they want to proceed. This may be something like the frequently asked question or an entry page that gives the visitor the option of subscribing to your newsletter.

Another important question to ask yourself is how your website is ranking in its search results. You may have a high number of visitors to your site but because you are ranking badly in the search engines, you may not be able to convert many of them to happy customers. In addition to this, many would-be customers who find your website through a search engine will not be able to access it unless they purchase. Therefore, you must ensure that your website is ranking in the top positions. If it is not then you will not be successful in your conversion efforts.