Searching Engine Optimizing SEO Browsing Concept
The COVID-19 pandemic has rocked the globe. Everything has changed and businesses have had to adapt faster than ever before. The shift to digital marketing has exponentially sped up, with businesses rushing to capitalise on this trend. But why?
In the past, traditional media like newspaper advertorials, TV ads, radio ads and flyers worked like a charm. But why may they no longer be as effective? If we look at the marketing landscape, the shift to digital marketing has been made predominantly because it is personal. You have an intimate relationship with your customer on their own device, with their own interests, in their own environment, at a time that is convenient to them.
Brands and businesses can form a relationship with their customers as they would if they walked into their business. It also works because streaming platforms like Netflix are rendering normal satellite or cable TV redundant and the ads normally shown on TV remain unseen. Smart cars or cars with hands-free give your customer the freedom to listen to their music using streaming platforms like Apple Music and radio ads remain unheard. And print media, especially with COVID-19, is no longer the primary medium for advertising leaving your health-conscious customers not wanting to handle things that could potentially be a spreader for the deadly virus. Like a newspaper or flyer.
Search engines are the driving force for customers looking for information. If you are looking for a sneaker special, you’ll search online and instantly see hundreds of stores selling sneakers. So who do you choose to buy from? If you had an infinite amount of time, you’d look at each and every store, but this is not the reality. The reality is that there are two ways in which a customer will visit your site. The first, they know your brand and seek you out by name. Or the latter, the customer does not know of any brands within their search criteria, so they will trust the first few search results and visit those websites. They are seen as trusted references.
So, if you fall outside of the top 5 search rankings, your business may be considered invisible. And if you are on page two or more, you are essentially invisible because very few customers will venture into this territory. But do not worry, we are here to help.
Web Design and Hosting is a leading digital marketing agency offering expert SEO services in Perth. Our SEO consultants are trained to audit your website, identify the aspects that need to be addressed and formulate an SEO strategy to give you the best website rankings and the best results. Grow your business today by signing up to our SEO packages.